Kōan

Every successful product is the result of hard work, and this is true for every sector. Intuition alone is not enough to create a product that will be loved and used by consumers. It's also important to research, reflect, plan, differentiate and much more. Describe some of the challenges you faced while designing this product and how you and your team overcame them.

Explain to potential customers why they should invest in this product. Describe its advantages, strengths over similar products and its unique features. Make potential customers feel confident investing their money in this product. Will it last for life? Is it healthier than other products? Maybe it's unique and homemade? Whatever its value, don't be ashamed to brag about it!